This action plan lays out the details for deploying social media including:

  • Suggested best practices for utilizing specific venues (Facebook, Twitter, LinkedIn,
    YouTube, etc.)
  • Audience by venue
  • Key messaging points to be conveyed
  • Individual(s) responsible for execution
  • Timeline
  • “Triggers” that may require roadmap detours (or plan shifts)

The resulting Roadmap can be easily communicated to and understood by all involved parties within the organization.